In the world of
corporate gifts there is never a bad time to award a gift. Whether it's to
enforce your brand or improve your reputation, corporate gifts play an
important role in sending out the right message and are an important marketing
tool.
This is especially
true at Christmas. Christmas is of course the main gift giving occasion of the
year and in the corporate world that means gifts for staff and customers, but
where do you start when it comes to choosing the right Christmas corporate gifts?
Should they be used as a marketing tool or simply as a reward? And who should
receive a Christmas corporate gift?
This guide will aim to
answer all of your questions.
Who To Buy Gifts For?
One of the biggest
questions faced by companies every Christmas is who to buy gifts for, and the
first in line for Christmas corporate gifts should be regular customers and
staff.
Giving Christmas
corporate gifts to regular customers is a vital way of showing your gratitude
for their business and is an essential way of building and maintaining a strong
working relationship. It is an important way of showing a client that their
business is valued and can encourage them to stay with a particular company rather
than take their business elsewhere.
It is also important
from a marketing perspective. Branded corporate gifts can provide you with a
chance of getting your logo seen by your customer on a regular basis, providing
a strong reminder of your presence. Desk items and calendars are particularly
effective at this as it provides your brand with greater visibility, being
placed in a prominent position and providing a permanent reminder of your
brand.
It isn't just existing
customers who should be receiving these types of gifts. Occasional customers
and strong prospects should also be targeted in this way as Christmas gifts
provide a strong opportunity to get your brand seen in a unique way. The
positive feeling of receiving a gift is the same whether you are at work or at
home, so it provides a very effective way of starting a business relationship.
Things are slightly
different when shopping for staff as the motives for buying gifts change.
Rather than having marketing and promotional motives, Christmas gifts for staff
should be to thank and reward them for their efforts during the year. How you
go about this is entirely up to you. Christmas corporate gifts could be
distributed on an incentive basis so that they are given more as awards to the
highest achievers across the departments. They can also be given to people
attached to various projects to reward the success of a particular team. And of
course they can be given to all employees to celebrate the festive season.
The approach you take
will depend on your budget and the size of the company, but there is no
doubting the positive effect on morale and motivation that rewarding staff can
have. Rewarded staff will always be more motivated to succeed for the company,
so efforts should be taken to include the majority of staff in any Christmas
corporate gifts. This way it will avoid any potential ill feeling towards
people who have been given gifts.
What Christmas Corporate Gifts To Buy?
Again there is a
difference between Christmas corporate gifts for staff and Christmas corporate gifts for customers. When there is a marketing and promotional angle to your
gifts, practicality is the key. A practical branded gift that will be widely
used will provide you with more opportunities for your brand to be seen and
noticed. Anything that will sit on a desk or be used frequently at work will fulfill
this purpose and when it is displaying your brand it will improve your
visibility to the people that matter. Desk items such as calendars, pens and
desk toys are all effective in this role.
When shopping for
employees there is much more freedom with regards to what is suitable. It can
be something that is relevant to the company or to the recipient and as there
is no promotional motive there is no necessity for it to be something practical.
A gift with a high perceived value that is well presented will make an
effective gift to enhance morale and motivation, and by using corporate gifts
over a bottle of wine or vouchers will show that thought has gone into the
gift. As with all gifts, it is the thought that counts.
When To Start Shopping?
Every year Christmas
seems to start earlier and earlier, so when is a good time to start your
corporate Christmas shopping? If you are the type of person who leaves their
Christmas shopping until Christmas Eve then it might be worth improving your
forward planning! There is much more pressure to get it right when buying
corporate Christmas gifts so an early start is advisable. Corporate Gifts Companies will start their Christmas season from October so there will be
plenty of options open for the early bird. There will also be plenty of offers
out there to entice the early shoppers so you might well save money by planning
ahead. The busiest time for Christmas corporate gifts is in November so if you
know what you want then it makes sense to buy early to make sure stock doesn't
run out. If you leave it until December it will certainly be a test of nerve,
but short lead times are available for those who leave it to the last minute.
Despite the economy
recovering slowly, times are still hard for many businesses. So can you justify
shopping for Christmas corporate gifts this year? With the potential benefits
to your working relationship with customers and the improvements to staff
morale that can arise as a result of using Christmas corporate gifts, the
benefits will certainly justify the expense.
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